SWIFTWICK
Feature vs. Benefit Content Marketing
Sometimes a simple change is enough to give your content marketing a refresh.
THE CHALLENGE...
Swiftwick has an existing series of product videos for their lineup of “the best socks you will ever wear”... however, their current content is very feature heavy.
THE SOLUTION...
The solution was simple. We told the story. It’s a common misconception that product videos can’t have a story. Many brands use their 30 seconds only to sell, but this isn’t QVC. Introducing brand-forming lifestyle content to Swiftwick’s existing strategy helped them not only sell their products, but grow an audience committed to their brand.
