Iwatani
Full Funnel Content Creation
Iwatani has been working with us since the founding of our company. Since then, we’ve helped them launch their North American subsidiary, Fore Winds, by providing almost all of their photo & video content.
THE CHALLENGE...
How do we create brand awareness for an entirely new brand in a very competitive field, sitting beside the likes of Coleman, Jetboil, Snowpeak, and others?
THE SOLUTION...
Our solution is content that targets a full-funnel sales strategy. That strategy includes a big brand identity piece centered around introducing all target audiences to the brand. Then, a fully fledged content package surrounding every product in the Fore Winds line-up, specialized for web, e-commerce, & social paid ads. Once Iwatani’s new audiences are introduced to the brand, we follow that up with great content on their platforms to close the deal. Brand-forming lifestyle content is proving crucial to the brand’s long term success.
