PLAY
Duracell
Content Focused on Conversion
DURACELL & the outdoor industry? With new products to be launched and a new market to be tapped into, DURACELL aimed their marketing efforts towards the outdoors. Their two products, a generator and a jump starter, needed content that introduced the worlds of emergency preppers and outdoor enthusiasts to how great the new DURACELL line-up is.
THE CHALLENGE...
How do we create content for two brand new products in a highly competitive industry, even when those products are manufactured by a reputable company?
THE SOLUTION...
A ground level approach to product advertising. We created a variety of video lengths that could be used across platforms, while still being effective for those bottom of the funnel enthusiasts who want to get straight to the features. No fluff here. All of our videos were straight forward to maintain focus on every feature of both products.
