Orca
Content that Sells
ORCA, YETI’s biggest competitor, has been changing the cooler game by designing innovative products that are notably the best in the business. We needed to create content that was simple, eye-catching, and showed the world what they have to offer.
THE CHALLENGE...
With a relatively small budget, ORCA needed a content package that could be used across a wide variety of channels. These shots were to be used everywhere from paid ads, ecommerce, to being blown up the size of a billboard on one of the largest booths at Outdoor Retailer Summer Market 2021.
The Solution...
Our cameras shoot some of the highest resolution frames in the business, so blowing up our photos to the size of a billboard was no issue. However, to align ORCA’s budget with their desired scope, we worked extensively on pre-production to achieve the highest ROI of every photo & video shot.
