ARB 4x4 accessories on the back of a new Ford Bronco.
ARB 4x4 Accessories
Ford® Partner Product Launch

Unlike a standard vehicle release, Ford made sure to do the Bronco right. ARB has worked closely with Ford Motor Company for the past 3 years in anticipation of the launch of the First Edition Off-Road Bronco. Normally, aftermarket products hit the market far beyond the initial launch of the vehicle. This go around, ARB launched a line of products specifically designed for the Bronco at its release. We were the second content creation team after Ford’s to shoot these products on the Bronco for the launch.

Close up shot of ARB mobile fridge/freezer in the back of a new Ford Bronco.
ARB accessories on the front of a new Ford Bronco driving down a dirt road.
New Ford Bronco with ARB 4x4 accessories driving down a dirt road on a hill with mountains in the background.
THE CHALLENGE...

ARB was in need of timely content that fit perfectly between product prototyping and product launch.

New Ford Bronco kicking up dust behind it as it drives down dirt road in the foothills.
THE SOLUTION...

We scheduled, contracted, pre-production planned, shot, and edited all of the content for ARB within a 2 week period. Quick-turnaround was a must to align the launch with Ford’s.

ARB mobile fridge/freezer strapped down in the back of a new Ford Bronco.
New Ford Bronco driving down a dirt road in the foothills at dusk with lights on.
New Ford Bronco with ARB 4x4 accessories driving through dust on a dirt road.

“Thanks to HWY ONE – these turned out fantastic! Kudos!”

- Casey @ ARB 4x4 Accessories

New Ford Bronco with ARB 4x4 accessories parked on hill with trees, sloping fields and mountains in background at twilight.

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